Thursday, November 17, 2011

A CreComm Call to Action!

I’ve got a full plate with more than enough to do, but this holiday season I’m making an effort to fill up others’ plates—literally.

Ever since I wrote a column referencing Winnipeg Harvest, the stats I found out have been weighing on my mind:
          -The organization provides emergency food assistance to nearly 58,000 people a month across Manitoba. This is up 21 per cent over the same period last year.
         -Fifty-one per cent of Winnipeg Harvest clients are children.

There are plenty of ways to help out your fellow Winnipeggers, including dropping off food donations at dozens of locations around the city (including Staples and Winners stores).
Shopping list suggestions from the Christmas Cheer Board include:

Cans of Soup
Cans of Vegetables
Jelly powder
Cans of Fruit
Macaroni & cheese
Spaghetti sauce

Or, buy an unwrapped toy and drop if off at any fire department as part of the Toy Mountain campaign. The Salvation Army will distribute them this holiday season.

The ball is rolling…  
Section 1 of Creative Communications is going to sponsor a family through the Christmas Cheer Board.

It’s a good start, but we can do better. I’ll be talking to other CreComm class reps to get this started…We're going to make a big difference this year.

How about a competition? Which class can bring in the most donations?...  Does anyone have some other suggestions?

PR Power
I’m putting the lessons we’ve learned in PR to good use:

We’ve got the Identification Principle (what’s in it for me):
The official title of CreComm Food Drive Champions!!! (plus that warm fuzzy feeling you get knowing that you’re making a positive difference in your city).

And perhaps most important is the Action Principle. People want to do good. I think you’d be hard-pressed to find someone who doesn’t want to help others out… but actually doing it is another story.

I understand that everyone’s got busy lives and a limited budget, so it’s my mission to make helping easy… I’ll figure out the details.

If anyone wants to help, leave a comment!


  1. This is why you're class rep, Alana. Such a good idea!

  2. I'm going to be delivering hampers again for the Cheer Board. I've done it for 2 years now and it's such a rewarding experience to get that perspective around Christmas time. One lady cried when I gave her a hamper, she was so appreciative.