I’ve had a little time to unwind over reading week and was lucky enough
to spend a day at Disney World.
I’ve been to the world famous amusement park before, but this past week
was the first time I’ve visited the Magic Kingdom since starting Creative Communications.
This time around my eye was drawn to the branding of the world famous park.
First off, I can’t wrap my mind around the sheer scale of the Disney company.
From the products (Mickey ice cream, bottle toppers, towels, clothes, hats,
umbrellas, playing cards…) to the advertisements and slogans (“Let the memories
begin”, “Where dreams come true”, “The happiest place on earth”)… It’s
mind-boggling. And very well organized.
As fun as the attractions are, I couldn’t stop thinking about what goes
on behind the scenes. Disney World is like a series of cities, each with its
own hotels and even a monorail…
I was more preoccupied with trying to figure out how the business of
Disney operates than riding Splash Mountain.
Does anybody know of any behind-the-scenes documentaries about this
behemoth of a company?....
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